Run AMOC* Festival
BRAND IDENTITY
CREATIVE DIRECTION
VISUAL SYSTEMS
MOTION DESIGN
DIGITAL COLLATERAL
SOCIAL MEDIA STRATEGY
Run AMOC* Festival marked AMOC*’s Lincoln Center debut and its most ambitious festival to date. Presented as part of Lincoln Center’s Summer for the City, the festival brought together more than 100 artists across 12 productions, including 10 New York premieres. With performances offered as free or choose-what-you-pay, the festival expanded access to contemporary opera and performance, inviting new audiences into a multi-sensory, interdisciplinary program that transformed Lincoln Center’s public spaces.
As project lead and designer on the account at Cause Lab, I developed the festival’s visual identity system and applied it consistently across all 12 productions. I designed the festival trailer and motion assets, as well as the full suite of print and digital promotional materials, e-blasts, and performance-specific reels. I collaborated closely with Lincoln Center on co-branded assets and oversaw video production to ensure the visual identity remained cohesive across formats and platforms.
As project lead and designer on the account at Cause Lab, I developed the festival’s visual identity system and applied it consistently across all 12 productions. I designed the festival trailer and motion assets, as well as the full suite of print and digital promotional materials, e-blasts, and performance-specific reels. I collaborated closely with Lincoln Center on co-branded assets and oversaw video production to ensure the visual identity remained cohesive across formats and platforms.
