Overmind
Brand Identity | Motion Design
Overmind is a platform where web3 developers compete in coding puzzles to earn prizes and reputation in the form of credentials. Puzzles are educational as much as they are competitive and challenge the solver to think creatively. By conquering challenges, solvers build a verifiable track record of their mastery.
The term originates from science fiction and refers to a “group mind” or “hive mind,” meaning a collective intelligence resulting from the merging of many individual minds. The Overmind is able to think using all of the minds that comprise it and, therefore, is considered a super-intelligence.
I collaborated with the team at Overmind to design a brand identity that is bold and dynamic and conveys this notion of collective intelligence. It needed to evoke a sense of both challenge (the user will need to surmount some obstacle by participating) and accomplishment (the user can accomplish something significant by participating.)
The term originates from science fiction and refers to a “group mind” or “hive mind,” meaning a collective intelligence resulting from the merging of many individual minds. The Overmind is able to think using all of the minds that comprise it and, therefore, is considered a super-intelligence.
I collaborated with the team at Overmind to design a brand identity that is bold and dynamic and conveys this notion of collective intelligence. It needed to evoke a sense of both challenge (the user will need to surmount some obstacle by participating) and accomplishment (the user can accomplish something significant by participating.)